Approach
It can be a struggle to find someone on your team who has the bandwidth, connections and investigative reporting skills to conduct marketplace studies. They know how to dig for information but, it takes an outsider to get the full story.
This is where I come in.
I augment healthcare marketing teams by delivering specialized reports. With more than 20 years’ experience in marketing and using the RSSI Insight Method, each presentation is customized to address your specific needs and challenges.
It's a collaborative process where key members of your team will ensure insights are strong so they're committed to executing successful plans.
Success Stories
I've presented reports to marketing teams, C-suite and physician leadership at some of the top academic medical centers in the country as well as C-suite at medical device and non-profit organizations.
What I've learned is that the best recommendations come from understanding how and when to differentiate, emulate and counter communicate.
Report Topics
I'm asked to research new topics I've never tackled before as well as familiar topics that have evolved due to changes in technology or new policies.
Healthcare is moving so rapidly, organizations need someone who's keeping their finger on the pulse and has an outside perspective of the entire system.
I guess it's because I'm able to simplify complex content into a story, I was given the honor of writing a presentation for an academic audience on behalf of a world-renowned surgeon.
