About Me

After years of working as a VP Account Director for an international advertising agency, my interest in healthcare came about in 2010 when I underwent an 11-hour spinal fusion surgery to correct severe, idiopathic scoliosis.

 

The surgery was successful, but there were post-surgical complications that took me on a journey through various healthcare systems. I couldn't help but notice how each hospital had unique strengths. I imagined what it would be like to be the collector and prescriber of best practices.

​​

Once fully recovered, I vowed to spend the rest of my career untangling the complexities of our healthcare system. There's always a better way to market, communicate, organize and heal.